Have a read of this article if you have a minute. It will not only be interesting to designers but also to others who do not realise the effort we go to with our process work. I have included a bit of the story here but go to http://justcreativedesign.com/2008/05/22/why-logo-design-does-not-cost-5-dollars/ for the entire article. Jacob Cass always has something interesting to say.
“Logo design in today’s world is totally under rated. People do not understand how important a good logo is and how valuable it is to their business and this is why I am going to outline some very important facts telling you exactly why logo design should not cost $5 and why your logo is not something you should take lightly.
In broad terms, I will do this by comparing “cheap logo design” to “professional logo design” and I will outline the reasons why professional logo designers do not charge such low fees and why you should invest in a professional logo design.
What Is A Logo?
To understand what a logo is meant to do, we first must know what a logo is. A logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colours, fonts, and images usually are different from others in a similar market. Logos are also used to identify organisations and other non-commercial entities.
It makes me wonder why people have no logo or why they would even bother with a cheap logo design if a logo is meant to do all of these things?”
You will notice that nearly all of the logos above use free standard issue fonts and don’t assign to the rules of what makes a good logo. Ie. describable, memorable, effective without colour and scalable.
Ask yourself these questions in regards to the logos above:
- How many of the logos can you describe or remember?
- Are these logos effective without colour?
- Are they scalable?
- Do they gain immediate recognition?
- Convey the company’s personality, character or attitude?
- Relate to your clients by conveying a feeling of familiarity and credibility?
- Have association with quality and satisfaction?
I will leave these questions for you to decide.