Why Professional Logo Design Does Not Cost $5

Have a read of this article if you have a minute. It will not only be interesting to designers but also to others who do not realise the effort we go to with our process work. I have included a bit of the story here but go to http://justcreativedesign.com/2008/05/22/why-logo-design-does-not-cost-5-dollars/ for the entire article. Jacob Cass always has something interesting to say.

“Logo design in today’s world is totally under rated. People do not understand how important a good logo is and how valuable it is to their business and this is why I am going to outline some very important facts telling you exactly why logo design should not cost $5 and why your logo is not something you should take lightly.

In broad terms, I will do this by comparing “cheap logo design” to “professional logo design” and I will outline the reasons why professional logo designers do not charge such low fees and why you should invest in a professional logo design.

What Is A Logo?

To understand what a logo is meant to do, we first must know what a logo is. A logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colours, fonts, and images usually are different from others in a similar market. Logos are also used to identify organisations and other non-commercial entities.

It makes me wonder why people have no logo or why they would even bother with a cheap logo design if a logo is meant to do all of these things?”

Logo's created from a company 'logo design' competition

You will notice that nearly all of the logos above use free standard issue fonts and don’t assign to the rules of what makes a good logo. Ie. describable, memorable, effective without colour and scalable.

Ask yourself these questions in regards to the logos above:

  • How many of the logos can you describe or remember?
  • Are these logos effective without colour?
  • Are they scalable?
  • Do they gain immediate recognition?
  • Convey the company’s personality, character or attitude?
  • Relate to your clients by conveying a feeling of familiarity and credibility?
  • Have association with quality and satisfaction?

I will leave these questions for you to decide.

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1 Comment

Filed under Inspirations

One response to “Why Professional Logo Design Does Not Cost $5

  1. Lol this was interesting. Might show it to a couple of my friends who think what I do just anyone can do.

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